Make
some noise.
A home for emerging artists, independent ideas, and the work it takes to move music forward.
Built together
Upcoming events
Come see what’s growing in the scene. Catch Groundwork artists live and show love to independent music.
Whyte Ave
Groundwork artists
Meet the signed GMG artists. Visit each dedicated page for their music, updates, photos, events, and EPK slot.
Build with Groundwork.
We’re growing a network of artists, recording studios, and producers. Find the path that fits your work.
Ready to grow your music?
Explore artist development or apply for consideration for full management.
Artist applications ↗Make room for more sessions.
Partner with Groundwork and connect with independent artists looking to record.
Studio partnerships ↗Put your beats in the mix.
Share your catalog details so artists can discover your sound and explore working together.
Producer catalog ↗Two ways to build.
Start with the tools and community to move independently, or work with a dedicated manager to coordinate the bigger picture.
Artist Development
Affordable access to Groundwork’s network, promotional infrastructure, and development opportunities. You keep control of your schedule and decisions.
- Artist and release features on Groundwork platforms
- Access to release planning templates and marketing resources
- Consideration for Groundwork-curated playlists based on fit
- Access to artist network, collaboration, and performance opportunities
- Guidance and check-ins as you develop your next steps
Full Management
Dedicated career coordination for a select group of artists. The monthly retainer covers core management; commission applies only after eligible revenue exceeds that amount.
- Career planning and ongoing management support
- Release, content, and promotional campaign coordination
- Show, booking, and opportunity coordination
- Strategy check-ins and professional representation
- Help connecting music, audience growth, and live opportunities
How the commission works: 20% applies only to eligible artist revenue after it exceeds the $100 monthly retainer. Existing ticket and merchandise splits are excluded from this calculation to avoid double-charging. Full terms are confirmed in the artist agreement.
Good music
needs good
ground.
Groundwork is an independent artist development and management organization based in Edmonton, Alberta. We connect emerging musicians with practical resources, creative collaborators, promotional support, and opportunities to perform.
Whether an artist is building independently or working closely with management, the aim is the same: create more room for the music, the people behind it, and the community that carries it forward.