01 / DEVELOP
Artist Development
$50 CAD per month. Artist-led support with access to Groundwork’s network, release resources, promotional opportunities, playlist consideration based on fit, and community.
For independent artists · Edmonton and beyond
Bring your music.
Build with us.
Groundwork works with emerging artists who want to move their music forward with real community, practical resources, and the right level of support.
Artist development · $50 CAD / monthFull management · selective
Choose your kind of support
Keep building.
Bring in a team.
Groundwork has two ways to work together, depending on where you are and what kind of help you need.
02 / MANAGE
Full Management
$100 CAD monthly retainer. Select artists can be considered for closer career coordination, release and content planning, show opportunities, and management support.
03 / CLEAR TERMS
Understand the split
For full management, 20% applies only to eligible artist revenue after it exceeds the monthly retainer. Existing ticket and merchandise splits are excluded to avoid double-charging.
Full management is selective. Sending an application starts a conversation; it does not guarantee acceptance. We’ll discuss goals, fit, and written terms before work begins.
A straightforward process
What happens next?
- 01Tell us about your music, what you’re working on, and what kind of support you’re looking for.
- 02Groundwork reviews your information and reaches out through the channel you provide.
- 03If there’s a fit, we’ll talk through the right tier, expectations, and the agreement before anything is signed.
Choose your path
Start a conversation.
Choose the kind of support you’re asking about. Each application goes straight to the Groundwork inquiry inbox.
01 / DEVELOP
Artist Development
Artist-led support for independent musicians building their next steps.
02 / MANAGEMENT
Full Management
Apply for consideration for a closer working relationship with Groundwork.